Living in a Connected World
Siemens home appliances are welcoming visitors with the slogan “Living in a Connected World”. The polygonal structure connects all the different areas together and offers an imposing backdrop for the five themed highlight areas. The central zone in the brand space is taken up by the area “Connectivity” and visitors are invited into a walk-in Siemens apartment where they can experience networked home appliances using the app “Home Connect” for themselves.
Client:
BSH Hausgeräte GmbH, Munich
Responsible as General Contractor:
SCHMIDHUBER, Munich
Concept and Architecture:
SCHMIDHUBER, Munich
Concept and Communication:
KMS BLACKSPACE, Munich
Photographer:
Jörg Hempel, Aachen