Interactive worlds
The urban, youth lifestyle also makes its presence felt in the SONY stand design. Visitors can follow an adventure trail through a digital technology wonderland—a means for Sony to inspire and arouse the curiosity of its target audience.
The world of SONY
A perfected version of 2018, the adventure trail is packed with an even stronger punch: More experience, more design, more technology and more interaction. Visitors are guided intuitively through the world of Sony—experiencing their breakthrough product range interactively. But key to the stand concept is the message that nothing happens in isolation. Wander onto an individual product area for cameras and you can expect to receive know-how on the image software contained in mobile phones—another product area altogether.
The big Picture
The interplay between product areas is highlighted without either one losing its stamp of independence. This is achieved through a uniform stand design that uses materials, light and ambience subtly so as to provide the perception of separated areas that are all the same connected to a larger whole.
SONY Technology
This is also achieved atmospherically: Each zone is self-explanatory and creates a recognizable experience of its own. So whether it’s the newest camera models, the latest XPERIA mobile phones, or TV and Audio—there’s no denying Sony’s integrated role in the life of its customers.Demo rooms for TV and sound—all soundproofed—create the perfect environment to create the optimal Sony experience.
Vlienet:
SONY
General Contractor:
SCHMIDHUBER, München
Concept and architecture:
SCHMIDHUBER, München
Photographer:
Jörg Hempel, Aachen
