INDUSTRIAL PLANT AS DESIGNER PIECE
High quality design conveys messages and a company's attitude. Products in industry, like machines or entire plants, don't just fulfill tasks but also have an esthetic dimension. For the press manufacturer Schuler, the technological and global market leader in metal forming, SCHMIDHUBER designed the outer appearance of a servo press with innovative technology. At six meters height, it is smaller than its predecessor, but it has a pressing power of 1,600 metric tons.
Modularity as part of the design concept
For this pressing machine, which was awarded with the Euroblech Award for innovation, SCHMIDHUBER created a minimalist white enclosure, giving it a clear appearance and communicating the brand's premium claim. The entire cutting plant is clearly discernible at a glance in any factory shop, underlining the high quality demands of its owner. The free-standing elegant enclosure also provides soundproofing.
view of the forming process inside
The deliberately placed cut-out in the façade focusses the eye and like a display window allows an optimal view of the forming process inside. Modularity is part of the design concept. As the machines can be used either standalone or connected to a line, their design works both individually and in series. Optically, the series brings to mind a "backbone of competencies".
industrial plant as designer piece
The predecessor model had become the standard in the automotive industry and their component suppliers as well as in home appliances manufacturing. The servo press of the new generation will continue Schuler's success story – and it is nearly a designer piece, which not only reflects a product's quality and innovation, but also forms a value and marketing instrument in itself.
