Individuality Needs a Solid Foundation

Venue DOMOTEX 2018

DOMOTEX, the esteemed trade show, is not just a meeting place for the flooring industry but an important source of inspiration for staging surface areas. And it’s exactly this defining quality which should be shaping the DOMOTEX of the future. That’s why SCHMIDHUBER were brought on board to transform the trade show - developing a new direction to establish it solidly over the next three years.

DEVELOPMENT OF A BRAND CONCEPT

Each year, SCHMIDHUBER will distil a socially relevant megatrend. From this trend, a guiding theme will be extracted, ensuring communication on all levels is clear and tangible. Derived from the megatrend individualization, the guiding theme for 2018 is UNIQUE YOUNIVERSE – representing the potential that uniqueness plays in creating an exclusive, personal ambience.

FRAME BRINGS THE GUIDING THEME INTO VISUAL FOCUS

CURATED SPECIAL ZONES

The new approach now sees less focus on products and more emphasis placed on their spectrum of possibilities. The trade show needed to establish itself as a trend institution bringing together experts from the industry and qualified know-how. With this exact goal in mind, the Framing Trends area in Hall 9 was designated as a meeting point.

PREMIUM EXHIBITION FOR DESIGNERS AND PLANNERS

DOMOTEX may be meticulously curated and follow educational parameters, but it’s the interactive showcasing of arts and creativity that make it one to watch:
Exhibitors, designers, colleges and students, as well as artists, reveal their creative ideas through the medium of 21 frames for UNIQUE YOUNIVERSE. Discussing ideas and product solutions, they present their designs and shine light on the latest domestic-living trends. Their installations are as artistic as they are playful or educational.