Iconic Solutions
With one of the largest and most innovative stands at the ISH 2017, Kaldewei once again presented themselves as the sector’s leading premium producer. SCHMIDHUBER took the central creative inspiration of rays of light and developed it into a multi-level design experience. The main structure is light and delicate, creating a space that is simple and open. The brand communication, digital and analog, develops the concept of The Cloud in different directions. In the stand’s central courtyard, the installation Fractal Cloud by artist Arik Levy forms the heart of the exhibit, surrounded by the Product Cloud, Digital Cloud and Sound Cloud to form a coherent experience including design, art and technology.
Client:
Franz Kaldewei GmbH & Co. KG, Ahlen
Concept and architecture:
SCHMIDHUBER, München
Photographer:
Olaf Becker / Becker Lacour, München / Frankfurt