Globales showroom concept
The Amsterdam Showcase is a pioneering inspiration for Siemens showrooms worldwide.
CUSTOMER JOURNEY as real-life events
Visitors become part of the Siemens ecosystem, which encompasses and connects all areas of life. After all, brand experience is decisive for a customer's purchase decision.
ORIENTATION.
Products are presented in context, together with a theme that customers can identify with. From living room to kitchen or utility room, all themed areas are realistically presented and can be experienced and interacted with.
BE CONNECTED. EVERYWHERE.
The design of the products, their high technical standard and their digital control options are omnipresent, and these key topics communicate the brand identity at all levels. The appliances are presented in realistic room setups, which are made even more expansive with digital elements. In the entrance area, the user's close connection with Siemens household appliances is brought to life as an impressive media presentation. With the Home Connect App, all devices can be controlled using a Smart Phone, allowing the user to enjoy “seamless living.” Visitors to the showroom can test all these digital functions for themselves and get a feel for what this connectivity could bring to their lives.
Client:
Siemens Huishoudapparaten
Concept interior architecture:
SCHMIDHUBER, München
Concept communication:
SCHMIDHUBER, Münchden
Photographer:
Jörg Hempel, Aachen
