Four-brand strategy
Performing an incredible balancing act by staging the Bosch, Siemens, Gaggenau and Neff brands separately and still together as part of the umbrella concept, we certainly expressed the best of ourselves from a design, strategic and communication perspective. Excited visitors, huge digital reach and satisfied customers—the results speak for themselves.
Gaggenau
As a heritage brand, Gaggenau attaches great importance to the cultivation of traditional craftmanship as well as the respectful use of resources and materials. It's about passion. Not profit. We have translated these values into a spatial concept.
The core of our concept is the "Repeated by Gaggenau" campaign developed by Gaggenau, which is dedicated to tradition and craft. A reduced design, atmospheric lighting and a staging that offers the visitor great visuals and perspectives, transport the essence of the brand philosophy.
Bosch
True to the guiding theme "technology for life", BOSCH showed its latest innovations for the kitchen and the entire household. Our concept evolves around networking, which enables healthy and sustainable handling of food through remote control, interaction and status control. Plenty of freshness, color and energy!
Siemens
Highlights and innovations of the home appliance world LIVE were available for testing at Siemens. Our brand concept showed all dimensions and unlimited possibilities of intelligent living in your own household.
Neff
The heart of the kitchen is not the stove, but the person using it." This has been NEFF's brand philosophy for 140 years and we turnded precisely this picture into a real experience for NEFF. At the center is a large table, a meetingplace for people who passionately like to cook, appreciate good ingredients and indulge in mindful savouring.
Concept and architecture:
SCHMIDHUBER, München
Photography:
SCHMIDHUBER, München
