Four-brand strategy
Bosch. Siemens. Gaggenau. Neff.
Performing an incredible balancing act by staging the Bosch, Siemens, Gaggenau and Neff brands separately and still together as part of the umbrella concept, we certainly expressed the best of ourselves from a design, strategic and communication perspective. Excited visitors, huge digital reach and satisfied customers—the results speak for themselves.
Credits:
Concept and architecture:
SCHMIDHUBER, München
Photography:
SCHMIDHUBER, München