Experience the brand
SCHMIDHUBER set an innovative and modern stage for Audi at this year’s dealer meeting in Vienna. The three-week event was held at several carefully selected and artfully decorated venues across the city. On two days each, dealers and importers had time to experience products, innovative technology and, of course, the newest Audi vehicles from all sides.
Thrillingly informative
The Driving Camp at Pachfurth offered drivers the chance to test their own skills on the test track, but not only that: visitors could also get to know the full product range of the A6, Q8 and Audi Sport, with experts on hand to answer their questions. The perfect mix of adrenaline and specialist information.
A tradition of progress
The Vienna Tramway Museum was the venue for the gala dinner. The rooms were redesigned by SCHMIDHUBER as a new interpretation of the Viennese Classicist tradition - a successful combination of architecture and modernism that enhances both. Tradition and innovation: two values that symbolize Vienna and Audi – making progress through technology without losing sight of your own core values.
showtime
On the second day, the focus was on discussion with experts. SCHMIDHUBER created the perfect setting for the Makers Club in the Marx Halle. Here, dealers and importers had the opportunity to discuss a full range of topics with Audi experts. The grand finale was the spectacular product show.
Audi Time
Client:
AUDI AG, Ingolstadt
Concept and architecture:
SCHMIDHUBER, München
Concept and communication of the show:
MUTABOR, Hamburg
Photographer:
Stefan Bösl, Ingolstadt
