"DIGITAL GALLERY " - IAAF Pavilion
For the company’s presence as a sponsor of the IAAF 2009 World Athletics Championships, a dedicated Samsung pavilion has been designed for the sponsors’ zone in the immediate proximity of the Olympic Stadium in Berlin. Given the very short construction time available, a prefabricated modular system has been chosen that is then tailored to the company’s individual profile
Generous entrance
The façade as a large icon
Exciting perspectives
. The prefabricated system has been given a face of its own that reflected the brand by means of a shell inserted into the system that embraces the entire space, including the outer façades. The predominant design motif is a blue track with white lines that directly reference both the Berlin stadium and the CI of the Samsung brand. The “niches” in the outer shell offer exciting perspectives on both the interior and exterior space and transform the façade into a large icon.
Design:
SCHMIDHUBER, München
Generalplanung:
Schmidhuber + Kaindl GmbH, München
Fotograf:
diephotodesigner.de, berlin
