Design, technology, quality and sustainability

At Grohe, “Enjoy Water” represents the interplay of design, technology, quality and sustainability. Even at small trade shows, the wide variety of new products is dramatically presented. The focus is likewise on the recognizability of the different areas, including “Bath”, “Showers”, “Sanitary Systems”, “Kitchen” and “Grohe SPA”. The Urban Village concept, consisting of individual “built atmospheres”, can be used at subsequent large and small trade shows individually and in modular form, reflecting the globally uniform brand image. At the IFH it demonstrates the successful version for small trade shows.