Connect yourself
Continental present their new, refocused brand communication at the Frankfurt Motor Show 2015 and are taking this opportunity to position themselves as one of the leading providers of automated driving. Schmidhuber have used their wealth of experience in brand communication to create a completely new message in a concept that encompasses architecture, exhibits and communication.
›Connect yourself with the future of mobility‹
At the core of Continental’s brand communication is the mobility of the future. How will we get around in years to come? What will be the fuel powering the next generations of travel? The creative solutions to these and other questions are presented in the “Innovation Stream.” This three-dimensional exhibit makes the company’s slogan “Connect yourself with the future of mobility” a tangible spatial experience and presents Continental as an innovation driver for the connected generations of the future.
The Innovation Streams
This sculpture of light is the starting point for the “Innovation Streams” that spread out to cover the room. They are visible from far away in the hall and communicate the company’s innovation themes, forming a dynamic link to the three trend areas dedicated to the divisions “safety” “efficiency” and “information.”
An interactive 3D cinema is integrated into the Innovation Streams, and invites visitors to experience the dashboard of the future for themselves.
The "Spirit Car"
This central exhibit translates Continental’s key corporate visual into the third dimension. Yellow-tinted tubes of light sketch the contours of a dynamically moving car, and form a framing device for the windshield, which acts as a screen for a projection showing the company’s key competences in automated driving.
Client:
Continental Teves AG & Co.oHG, Frankfurt
Concept, communication and exhibition design:
SCHMIDHUBER, München
Booth architecture:
Günter Ochs Architekt, Düsseldorf
