comfort in every area of life
Siemens auf der IFA 2018
At the FIA 2018, SCHMIDHUBER demonstrate how Siemens brings connectivity and simplicity to modern city living. The exhibition stand acts like an avenue stretching through a city, lined with show windows, eateries, communal meeting points and rest areas. This is where urban life and intelligent technology meet, allowing intuitive navigation for the visitor. Siemens is part of the urban ecosystem with the brand representing connectivity and comfort in every area of life.
Credits:
Client:
BSH Hausgeräte GmbH, München
General Conractor:
SCHMIDHUBER, München
Concept and architecture:
SCHMIDHUBER, München
Concept and communication:
BLACKSPACE, München
Photographer:
Jörg Hempel, Aachen