be part of the campaign
In their role as general contractor, SCHMIDHUBER have completely reinvented Vaillant’s exhibition format and translated the values of the products on display into a trade fair system design. It's a new modular structure that combines visual communication and customer experience in one end-to-end solution for professional visitors.
system-themed pavilions
The booth is open and inviting and is comprised of different system-themed pavilions, each one tailor-made for the customer's requirements. Industry visitors will quickly find everything they need for finishing a new build, sustainably remodeling a family home, or renovating an apartment building.
digital exhibition pack in the form of a personalized RFID cards
Instead of the traditional product catalogues, visitors received a digital exhibition pack in the form of a personalized RFID card. Each visitor could plan their own personal route through the exhibition and collect information on their card as they go. This was then packaged together and sent by email.
interactive opportunities at the booth
The same system also worked with the different interactive opportunities at the booth, such as the opportunity to become a part of the Vaillant campaign – a photoshoot built into the exhibition. Visitors could pose for a photo similar to the poster campaign that’s currently underway in Germany, and by registering on their visitor card have the photos sent to them at home.
poster campaign
Client:
Vaillant GmbH, Remscheid
Concept architecture and communication:
SCHMIDHUBER, Munich
General Contractor:
SCHMIDHUBER, Munich
Photographer:
Tim Frankenheimer, Essen
