ALWAYS AN EXPERIENCE
Sony's diverse product range fulfills every heart’s desire and for the IFA 2018, SCHMIDHUBER have developed an experience path that intuitively guides the visitor through this varied offer. Clear lines and visual angles direct the visitor without distracting from the focal point of this exhibition: A technological experience with a wealth of possibilities for day-to-day living.
The product variety of sony leaves nothing to be desired.
The change in atmosphere is also palpable, with clearly defined areas each offering a perceptible experience.
From the current camera releases to the latest XPERIA mobile phones, from the robot dog, Aibo, to TV and audio - Sony has become an integral part of the lives of its customers.
SONY's experience path
the best of the digital world
SCHMIDHUBER showcase Sony as a natural part of everyday life, emphasizing Sony's winning formula:
Bringing you the best of the digital world, from life for living.
Client:
SONY, Japan
General contractor:
SCHMIDHUBER, München
Concept and architecture:
SCHMIDHUBER, München
Photographer:
Olaf Becker, BECKER LACOUR, München/Frankfurt
