ALWAYS AN EXPERIENCE
SONY.
Sony's diverse product range fulfills every heart’s desire and for the IFA 2018, SCHMIDHUBER have developed an experience path that intuitively guides the visitor through this varied offer. Clear lines and visual angles direct the visitor without distracting from the focal point of this exhibition: A technological experience with a wealth of possibilities for day-to-day living.
Credits:
Client:
SONY, Japan
General contractor:
SCHMIDHUBER, München
Concept and architecture:
SCHMIDHUBER, München
Photographer:
Olaf Becker, BECKER LACOUR, München/Frankfurt