all-encompassing media façade
lamborghini.
Purism is the Lamborghini motto at the Auto Shanghai 2011. The cube with LED façade forms the scenographic setting for three vehicles presented in a strict profile view. The multimedia displays add spatial depth to the vehicles and stages them within different settings. The special feature: Not only the highlight stage, also the side walls are entirely composed of media screens, creating an all-encompassing media façade.
Credits:
Concept + architecture:
SCHMIDHUBER, München
Photographer:
Andreas Keller, Altdorf