“Stand out in the Digital World” - Software AG at the CeBIT 2015

Software AG are using their stand at this year’s CeBIT to focus attention on their new “Digital Business Platform.” This innovative system offers the company an all-encompassing platform to develop adaptive applications, offering their customers tailor-made digitization solutions. SCHMIDHUBER have used the slogan “Stand out in the Digital World” to design a meeting point between people and data: a digital campus.

The stand concept of a campus as a place for different topics and content to interact and cooperate is the ideal means to communicate the concept of the “Digital Business Platform,” a solution that connects and unifies different and diverse software components. It’s an interactive intersection between the physical and virtual worlds.

The design vocabulary of the stand is inspired by the icon for the “Digital Business Platform.” This includes the façade that surrounds the brand area, pierced by large windows and gateways to link to the trade fair outside and draw visitors into the Software AG world. At the heart of the campus is the “Partner Park,” with a number of showcases to demonstrate key topics in a lively, interactive format. Behind this area is the “Digital Gate” with a large-format media display, offering an emotional backdrop for the entire exhibition space.

Surrounding the center are “Workscapes,” grouped into clear themes. Their design is inspired by the modern workplace, and they demonstrate the modularity of the Software AG product components that together make up the “Digital Business Platform.” Mirrored spheres in a variety of sizes float above, reflecting the modularity of the product world below. They symbolize a network of products that can be combined together in an infinite number of ways to form a perfectly interactive whole.


CeBIT is the biggest IT trade fair in the world. Founded in 1986, it takes place every spring in Hannover. The Software AG stand will be in Hall 4, Stand C 11 from 16 to 20 March 2015.


Client: Software AG, Darmstadt
Communication und Architecture: SCHMIDHUBER, München
Photographer: Jörg Hempel, Aachen