“Simply well Made” – Constructa Present a new Brand World at the LivingKitchen 2015

Even from a distance, one thing stands out about the trade fair stand and the product presentation area: it is all made of cardboard. This warm surface structure and the bright mix of colors create a friendly, inviting atmosphere right from the word go. The stand is made up of countless boxes, aligned along a diagonal line of sight, that together stack up to form a 3D diamond shape. This flexible diamond shape allows the products in the three areas of “cooking” “cooling” and “cleaning” to be presented in a playful way. Far away from a rigid fitted kitchen, the products are presented as living islands, and against the abstract background of the stand’s structure, the appliances appear in surprising ways. The backdrop of stacked boxes serves to underline the modular flexibility of Constructa appliances, and speaks to a young, fresh kitchen design.

The brand presence is completed with a graphic language developed by SCHMIDHUBER. Color-coded icons mark the different product and exhibition areas. Colored decoration elements in complimentary tones evoke everyday kitchen life and contribute to the approachable character of the living kitchen.

A central media presentation forms the digital partner to the physical stand, playing the Constructa brand film. The visual language encompasses an authentic “day in the life” of a kitchen and blends seamlessly with the true-to-life product presentation in the stand.

“The Constructa slogan ‘simply well made’ was the springboard for our conceptual design,” says Martin Wiedenmann, Associate Partner at SCHMIDHUBER. “Presenting this idea in a clear and uncomplicated way that was still visually arresting transports visitors to a living kitchen where they can feel right at home.”

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The LivingKitchen is the international kitchen event at the imm cologne. From 19 to 25 January, the market leaders in the kitchen and furniture industry will present their newest innovations, and over the past years, the LivingKitchen has established itself as the most important kitchen event of the year. The Constructa stand is in Hall 5.2, Stand 051.

Client: BSH Bosch und Siemens Hausgeräte GmbH, München
Conzept, Design and Execution: SCHMIDHUBER, München
General Contractor: SCHMIDHUBER, München
Photography: Jörg Hempel, Aachen