SCHMIDHUBER and KMS BLACKSPACE present the future of Siemens at »LivingKitchen 2015«

Siemens-Electrogeräte presents its innovative heating, cooling and dishwashing products at »LivingKitchen«, the international kitchen trade show held during »imm cologne« 2015. Siemens is continuing the successful IFA trade show concept implemented by SCHMIDHUBER and KMS BLACKSPACE for this event.

The polygonal space allows all highlight themes to flow together seamlessly. Displays include the collection of built-in kitchen appliances of the »iQ700« collection and the new »studioLine« collection, which can be perfectly combined with each other, and also the theme of »Connectivity«. Siemens-Electrogeräte recently won the »Innovation Award 2015« for these intelligent new products.

The fastest »iQ700« oven is featured in front of a LED panel display that shows the appliance manufacturer’s uncompromising technical standards in »perfect-built-in«, »speed« und »TFT display«. The »Connectivity« segment focuses on household appliances networked using the Home-Connect app. A film brings this new level of everyday independence to life for visitors. The presentation of the exclusive »studioLine« appliances visualizes the streamlined design and smart functionality of these products while effectively incorporating the new campaign visual.

Visitors can enjoy the perfect finishing touch to their trade show experience with live tastings featuring three star chefs.

LivingKitchen, the leading international kitchen and furniture trade show, will take place in Cologne from January 19-25. The Siemens booth is A-050, located in hall 5.2.

Client: BSH Bosch and Siemens Hausgeräte GmbH, Munich
General contractor: SCHMIDHUBER, Munich
Concept and architecture: SCHMIDHUBER, Munich
Concept and communication: KMS BLACKSPACE
Photographer: Jörg Hempel, Aachen

Spaces: booth 738 m²
back area 183 m²