We are Ex Award winners, together with Audi!

The brand presentation “The Power of Four” at the Frankfurt Motor Show 2015 was chosen as the winner of an Ex Award, the biggest prize in international awards for experiential marketing.

4 Prizes at the at Golden Award of Montreux!

The German Pavilion at EXPO Milano 2015 has been awarded at the Golden Award of Montreaux! We receive one of the prestigious Gold Medals in the category Spatial Communication - Temporary Thematic Exhibition.

ADC Festival 2016: 7 Nails and 5 Mentions!

Last Friday evening in Hamburg, the ADC held their prestigious awards ceremony under the slogan “The battle of content.” SCHMIDHUBER projects took home a total of 12 awards.

TODAY: ADC award ceremony in Hamburg!

ADC 2016 - The battle of content!

Excitement rises!

Unsichtbares greifbar machen

Auch wenn die menschliche Vorstellungskraft fast unendlich scheint, ist eine Form doch meist erst dann zur Gänze begreifbar, wenn man sie tatsächlich mit den Händen fassen kann.

The Networked Building of the Future

The Hager Group has grown impressively over the last few years, and at the Light + Building in Frankfurt, their stand combines three strong brands: Hager, Berker and Elcom.

Welcome to Smart City

OSRAM are taking the Light + Building 2016 as an opportunity to transform their broad and innovative portfolio of lighting solutions into real emotions. SCHMIDHUBER have accepted the challenge of taking these intelligent products and putting them into a spatial setting that makes them into an interactive experience.

Putting People at the Center of the Digital Revolution

SCHMIDHUBER’s design for the Software AG stand at CeBIT 2016 does more than just illustrate and explain Digital Transformation – it makes it into a real, tangible experience, and offers insight into concrete solutions.

Audi auf dem Genfer Autosalon 2016

Audi stärkt seine Präsenz im boomenden SUV-Segment und präsentiert in Genf den neuen Audi Q2.

Four Prizes at the iF Awards 2016!

For the trade fair concept “Dynamic of Balance” for Audi at the Paris Motor Show we received one of the rare iF Gold Awards.

OPV Exhibition at the EXEMPLA 2016

SCHMIDHUBER teamed up with Belectric and Carl Stahl to present a cutting-edge exhibition of OPV technology at the EXEMPLA in Munich’s IHM trade fair.

Braas at DACH+HOLZ 2016

DACH+HOLZ International 2016 is the established key trade fair for the entire roof and timber construction industry.

The iF results are in!

5,295 entries by 2,458 participants from 53 countries: a 58 member-strong jury comprised of international experts convened at Schuppen 52 located in the port of Hamburg from 19 to 21 January 2016 to determine the winners of the iF DESIGN AWARD 2016.

Four Prizes at the iF Awards 2016!

Four Schmidhuber projects were awarded in the category corporate architecture / exhibitions and trade fairs!

Kaldewei at the Swissbau Basel

Swissbau is one of the largest and most important trade fairs in Europe for the construction industry. Every two years, the major players in the industry meet in Switzerland to find out what’s new.

SONY at the CES Las Vegas

We welcome 2016 - for our client SONY we directly pick up the pace!

Merry Chistmas

We wish you Happy Holidays and a successful start to the New Year.

GreenTec Awards: Vote now!

The Solar Trees at the German Pavilion at Expo Milano 2015 are among the TOP 10 projects of 2016’s GreenTec Awards!

Three DDC Awards!

At the awards ceremony in the Industrie- und Handelskammer Frankfurt the DDC - Deutscher Designer Club announced the winners of this year's competition GOOD DESIGN 16.

Audi at the Design Miami 2015: The future of mobility

This year, Audi’s presence at Design Miami is all about electrification, aerodynamics and renewables. In the shape of the Audi e-tron quattro concept Audi is presenting the future of electric mobility

Welcoming TRUMPF

Schmidhuber welcomes another new client to the family: the high-tech firm TRUMPF, worldwide market leaders for manufacturing solutions in the fields of machine tools, lasers and electronics!

We welcome Maria Galland!

For the internationally renowned institute and spa cosmetics brand, we are creating a completely new brand identity for the Beauty Fair 2016 in Munich.


Almost four years after SCHMIDHUBER won the tender, construction has begun on the Ningbo Urban Planning Center in China.


Audi brand space with the flexibility to be re-used at international events! Right now it is in Tokio!

Five in a row at FAMAB Awards 2015!

Our projects were honored with five top prizes at this year’s FAMAB Awards!

Triumphant finish for the German Pavilion in Milan!

After 184 days with around three million visitors the German Pavilion “Fields of Ideas” has issued a positive final assessment at the close of Expo Milano 2015.

German Design Award for Kaldewei

For its outstanding design, the trade fair stand for Kaldewei at the ISH 2015 in Frankfurt was awarded with a Special Mention!

Technology & Personality – Audi Dealer Meeting in BCN

How do you make advanced technology tangible? At the Audi dealer meeting in Barcelona, almost 4,000 sales partners from around the world will meet to discuss the future, and for two days they will experience Audi Technology and Personality.


The German Pavilion has won at the EXHIBITOR EXPO 2015 Award in the categories Best Activity, Best Pavilion and Honorable Mention.

Open House Lectures #04: Wolfgang Buttress

Fourth Open House Lectures on October 5th 2015 with a lecture by Wolfgang Buttress ‘UK Pavilion Milan Expo 2015'. Buttress discussed his studio practice and most recent works including the award winning UK Pavilion.

On your marks, get set, go!

SCHMIDHUBER competed in the B2RUN 2015.

Continental at the Frankfurt Motor Show 2015

»Connect yourself with the future of mobility« - Continental at the Frankfurt Motor Show 2015

Nicht einfach nur Autos

Nicht einfach nur Autos. Große Gefühle. Die kommende IAA zeigt deutlich, wie sehr sich die Autohersteller engagieren, um mehr Emotionen zu erzeugen.

“the power of four” - Audi at the Frankfurt Motor Show 2015

Audi’s exhibition at the 2015 Frankfurt Motor Show is raising the bar for innovative live communication: “the power of four.”

SCHMIDHUBER is the Number 1 Creative Agency !

The results of the Creative Ranking from W&V and Horizont are in: Once again SCHMIDHUBER are number one and claim the top place for the third year in a row in the categories “Spatial Communication” and “Live Communication.”

Welcoming OSRAM

Once again, SCHMIDHUBER can celebrate winning a fascinating tender, and we extend a warm welcome to our new client OSRAM!

Audi at the Frankfurt Motor Show

Get ready for the next big thing! Audi at the Frankfurt Motor Show 2015.

7.500 sqm Brand Experience for Sony and Siemens

SCHMIDHUBER have delivered their signature well-balanced mix of architecture, brand communication and product presentation at this year’s IFA in Berlin for two of the top players in the industry: Siemens home appliances and Sony!

Two red dot awards!

This year again, two of our projects received a red dot award: The German Pavilion at Expo Milano 2015 and the trade fair design for Audi at the Paris Motor Show 2014

ICONIC AWARDS: Best of the Best for Kaldewei!

The brand appearance for Kaldewei at the ISH 2015 is honored with a best of the best award! After a successful launch in 2013, the German Design Council organizes for the third time the Iconic Awards.

Shopping 3.0: Retail Concept - “hausgeräte & friends"

“hausgeräte & friends” – that’s the name of the innovative new brand shop that opens today in the premium “Hohe Bleichen” area in Hamburg, displaying a range of selected products from the famous retail experts Buddenhagen.

Presenting Kaldewei at ICONIC CONFERENCES

As part of the ICONIC CONFERENCES event, hosted by the German Design Council, Susanne Schmidhuber and Christian Spieker, Head of the Kaldewei Competence Center in Ahlen, will present the stand at the ISH 2015.

Rosenbauer at Interschutz 2015

At this year’s Interschutz in Hanover, Rosenbauer are using a six-thousand-square-meter stand to present themselves as global players in fire fighting and disaster response technology.

Bronze for Audi Paris at the ADC 2015!

At the 51th ADC Awards show, the jury awarded the Bronze Nail for Spatial Communication Craft to the Audi stand at the Paris Motor Show 2014!

Audi at the Wörthersee Reunion 2015

Audi at the Wörthersee Reunion 2015! At the legendary reunion, 4 days are given over to anything and everything to do with gasoline and horsepower.

Grand opening of the German Pavilion in Milan!

The opening of the German Pavilion “Fields of Ideas” was celebrated today at the Expo 2015 in Milan. This occasion was marked with the symbolic ribbon cutting at the building entrance.

Lecture on the German Pavilion at MADE Expo

Lennart Wiechell explains the structural and technical aspects of the German pavilion with a particular focus on the OPV modules used in the “Solar Trees”.

Digital Campus - Software AG at CeBIT 2015

“Stand out in the Digital World” - Software AG are using their stand at this year’s CeBIT to focus attention on their new “Digital Business Platform.”

Consummate Design: Kaldewei at the ISH 2015

Kaldewei are using the largest trade fair stand in the company’s history to underline their position as the world’s leading provider of premium enameled steel bathroom fittings.

“Pure Freude an Wasser” – GROHE at the ISH 2015

SCHMIDHUBER have created an impressive installation at the Frankfurt trade fair to best present the wide range of products on offer as well as new developments on display for the very first time.

Audi R8 FLASH at the Geneva International Motor Show

Iconography in Brand Space: SCHMIDHUBER have created the stage for Audi’s R8 world premiere at the Geneva International Motor Show.

We are Gold Winners at the iF DESIGN AWARD 2015!

This year, the high-profile international iF jury assessed some 5,000 entries in order to determine the winners in the iF DESIGN AWARD 2015.

The Audi Ultrastore in Bikini Berlin

»Shop different« - Bikini Berlin is a shopping mall with a difference. This so-called concept mall is designed to provide novel shopping experiences for the urban society of the future.

Press conference on the show for the German Pavilion

On January 27, members of the press had the opportunity to peek behind the scenes months before the start of the Expo, at a sneak preview of the interactive show for the German Pavilion!

Designlines award Constructa SILVER!

Designlines have chosen the medal winners in the categories best product, best stand, best newcomer and best discovery at the Cologne kitchen trade fair LivingKitchen 2015.

Siemens at »LivingKitchen 2015«

Siemens-Electrogeräte presents its innovative heating, cooling and dishwashing products at »LivingKitchen«.

SCHMIDHUBER Take 1st Place in the Creative Ranking!

The results are in for the Creative Rankings from W&V and HORIZONT: SCHIDHUBER have taken 1st place in the category Spatial Communication and Live Communication!

BAU 2015: “iconic skin” from seele

SCHMIDHUBER have designed the firm seele’s brand presentation at the construction industry trade fair BAU 2015. The main focus at the seele stand is on the innovative new product “iconic skin”.

Constructa at the LivingKitchen 2015

SCHMIDHUBER have designed a new brand presence for Constructa, at the LivingKitchen in Cologne. The LivingKitchen is the international kitchen event at the imm cologne.

GROHE at the LivingKitchen 2015

“The Pure Joy of Water” – that’s GROHE’s slogan at the LivingKitchen in Cologne.

SONY at the CES Las Vegas

Following on from their hugely successful appearance at the IFA 2014 in Berlin, Japanese multimedia giant SONY are once again presenting themselves in Las Vegas as drivers of innovation for the connected generation.

Michael Ostertag at the ADC Design Seminar 2014

Michael Ostertag lifted the lid on the power of well-built brands at this year’s ADC Design Seminar in Hamburg.

From Brand Message to Sculpture: FI-Forum 2014

“Networking” – this is the motto for the FI-Forum 2014 in Frankfurt, where Finanz Informatik, the IT service provider for Sparkasse Bank and its affiliates, will play host to visitors from across the industry.

First Milestone Reached – Structural Work Finished!

On 14 November 2014, an intimate ceremony was held to celebrate the completion of structural work on the German Pavilion “Fields of Ideas” at the Expo Milano 2015.

Two Golds and One Bronze at the FAMAB Award!

Our projects were honored with three top prizes at this year’s FAMAB Awards!

Presentation at “Raumwelten:” NATION BRANDING

Designing the German EXPO pavillions in Shanghai and Milan: Which principles from spatial brand presentation can be brought across into these new challenges?

2 Awards at The German Interior Architecture Prize 2014

We are delighted that our trade fair design for Kaldewei at the ISH 2013 and the design for the Audi exclusive lounge at the Geneva Autosalon in 2012 have been recognised with awards!

Online: The Website for the German Pavilion

The German Pavilion at the EXPO Milan 2015 now has its own website!

Digital Design or Analog Creation?

As part of the vlow! Conference, Susanne Schmidhuber presented Strategies and Methods for Developing Projects between Communication Design and Architecture.

Innovation Lecture at HS Mainz

As part of the SCHMIDHUBER Academy program, we have established intensive links with the School of Design at the University of Applied Sciences, Mainz.

Won-over: Automotive Brand Contest 2014!

For its outstanding design, Audi's brand showcase at the International Motor Show 2013 in Frankfurt has been awarded Best of the Best! The Audi quattro Bar in St. Moritz was also honoured with the Winner prize!

Dynamic of Balance – Audi at Mondial de l’Automobile Paris

Audi had a powerful, progressive presence at the 2014 Mondial de l’Automobile in Paris. The space and communication concept Dynamic of Balance presents two independent strengths in perfect balance with each other.

»Hightech meets Experience« - SONY auf der IFA 2014

Hightech meets Experience - with this promise President and CEO Kazuo Hirai positions the multimedia corporation as front-runner and innovative driving force behind the networked generation of tomorrow.

EXPO exhibition and presentation in Dusseldorf

You are cordially invited to join us at this themed evening on Wednesday, 24 September 2014 in the “Haus der Architekten” in Dusseldorf.

Audi at the MIAS 2014 in Moscow

Two years after the launch of their flexible, modular trade fair concept from SCHMIDHUBER, Audi are back at the MIAS 2014 to present themselves once more to the Russian public.

Red Dot: Best of the Best for Audi at IAA

Audi's brand appearance at the IAA 2013 dazzles the international expert jury of the Red Dot Award: Communication Design 2014.

Audi at the World Ducati Week in Misano

Shimmering asphalt and pure passion are on show on the racetrack at the Misano World Circuit. For three days, everything here is designed to get motorbike fans’ hearts beating faster – it’s World Ducati Week!

ICONIC AWARDS: Best of the Best for Audi IAA 2013!

The brand appearance for Audi at the IAA 2013 is honored again with a best of the best award!

SCHMIDHUBER collect the 200th award!

When the Audi quattro Bar in St. Moritz was chosen as the red dot best of the best, we collected our 200th award!

Solartrees bring energy into the German pavilion

For the German pavilion at the 2015 world exhibition in Milan, new ground is being broken with the integration of photovoltaics in architecture.

A Successful Tender: Parador!

Following a thrilling tender process, we can now welcome our newest clients Parador.

Welcome to the PIT LANE - Audi at the Auto News Wörthersee

The lake is calling you to join the Auto News Wörthersee! This May marked the thirty-third year in a row that the small town of Reifnitz on the south bank of Wörthersee in the south of Aus

Welcoming Rosenbauer!

Once again, SCHMIDHUBER can celebrate winning a fascinating tender process, and we extend a warm welcome to our new client Rosenbauer.

Gold and Silver at the ADC 2014!

The star-studded jury at the largest and most famous creative awards competition in the German-speaking world have made their decision!

Gold Medal for SK Planet‘s Media Flower

The interactive brand installation Media Flower built for the Korean company SK Planet has been awarded the Golden Award of Montreux!


The SCHMIDHUBER Open House Lectures is going into the third round on Thursday, May 22th 2014!

THE TWINS at the Auto China 2014 in Beijing

Audi are making a physical, powerful impact at the Auto China 2014, using an area of 2,100 m2 to present their vision of the future to the visiting public.

2nd PRIZE at the AIT Award: Audi IAA 2013

A Change of Perspective - Audi's brand appearance at the IAA 2013 dazzles an international jury and is voted winner of this year's AIT Award!

Expo 2015 Milan: groundbreaking ceremony

Construction work began earlier today on the German Pavilion for Expo Milano 2015. This means that the Federal Republic of Germany is the first participant country to commence construction work on the EXPO grounds

Hager at the Light + Building 2014

SCHMIDHUBER unveil a new market orientation for Hager at the Light + Building 2014 in Frankfurt.

CORNEA TI - morphing light to space

SCHMIDHUBER are supporting a light installation project by the University of Applied Sciences in Mainz, providing workshop support and expertise in the fields of parametric design strategy, materials and digital fabrication.

Here's to two more years: Siemens pitch victory!

We are very proud of retaining this account - which saw us pitching in a multi-staged process - especially as the good news comes this month.

Best of the Best in the Red Dot Award 2014!

The Audi quattro Bar in St. Moritz won over the 40-member expert jury for the Red Dot Award: Product Design 2014. In one of the world’s largest and most renowned product competitions, the company proved its design excellence with its interior design.

Software AG’s new Brand Identity at the CeBIT 2014

SCHMIDBUBER have developed the communication concept On the Road to the Digital Enterprise to translate this progressive attitude into a physical location, to turn the slogan into an experience.

Lamborghini at the Geneva Motor Show 2014

Designing the Lamborghini brand in three dimensions means mastering the art of omission.

SCHMIDHUBER secures 2 seats on the ADC jury 2014!

Susanne Schmidhuber and Michael Ostertag-Henning were appointed to judge the categories of Spatial Communication and Spatial Communication Craft.

Braas at ROOF + TIMBER Cologne

At the top class meeting of the international roofing and carpentry trades Braas presents its complete range of products under one elongated roof which works as a walk-in exhibit.

HERO MotoCorp at the Auto EXPO in India

This trade fair presence was developed and executed in collaboration with the Indian media agency Percept Limited.

Three Prizes at the iF Awards 2014!

Three Prizes at the iF communication design award 2014 für SCHMIDHUBER!

Management Changes at SCHMIDHUBER

As of January 1 2014, Jürgen Starr is Managing Partner at SCHMIDHUBER, the Munich design agency for creative brand installations, and will head the Department of Finance and Controlling.