Won over: SCHMIDHUBER welcomes Sony as new client

For the IFA 2012 in Berlin, which takes place from 31 August to 5 September, SCHMIDHUBER will design the entire trade show presentation of Sony, covering an area of 6000 m².

The concept integrates brand architecture, media staging and show elements in a multilayered brand experience to bring to life the entire world of consumer electronics in conjunction with mobile communication. Moreover, SCHMIDHUBER is also supporting their client as the general contractor.