Welcome to the technolgical Wonderland! - SONY IFA 2017

At the IFA in Berlin, SCHMIDHUBER have brought the incredible capabilities of Sony products to life. In 2017, high tech is more than lifestyle – it's part of life, and Sony's product line continues to reflect this with devices that are both user-friendly and highly specialized. SCHMIDHUBER have translated this evolution from clean-tech to smart-tech into the architecture of the hall and designed the entire area as an adventure park.