Start of the trade fair year: Audi at Detroit Auto Show 2013

At the North American International Auto Show, Audi presents itself over 1,400 square meters with a fair design that makes the brand core "Vorsprung durch Technik" a live experience.

The main focuses are the brand's innovation fields "Audi ultra", "Audi connect", and "Audi e-tron", which the public are introduced to interactively. Audi's exhibition architecture with large, geometric shapes and extremely thin surfaces forms the entire stand in a single space-making gesture.

The exhibition stand was developed and realized by SCHMIDHUBER (concept and architecture) and KMS BLACK SPACE (concept and communication).

Please read more about the project here!