Sony at IFA Berlin 2012

SCHMIDHUBER has designed and realized a new, 6000 m2 presentation for Sony, integrating over 900 products into one comprehensive concept, and turning the Sony brand into a three-dimensional experience. The products form a circular room, conveying the message "Welcome at One Sony".

The encounter between visitor and brand is key: the central stage area and the "UX Zones" consisting of "Play", "Watch", "Listen", "Share" and "Create" are surrounded by a 360 degree video projection that transforms this inner space into a unique and unified experiential space. The various connectivity options of the new "Xperia" generation of smartphones are vividly illustrated via a connection between the stage and the product area.

Please read more about the project here!