Simplifying Business - MAN Truck & Bus

MAN's presence at the IAA 2018 brings the future of mobility to life: Simply mobile. Simply ahead. Simply individual. Convincingly showcased by SCHMIDHUBER.

The best solutions are often very simple and SCHMIDHUBER have demonstrated exactly this at the IAA 2018, by staying true to MAN's central theme: Simplifying Business. Clear zoning has been used to convey product-specific themes visually, and depending on application, this alternates between urban and countryside landscapes. Technical innovation is reflected in the distinctive stand architecture and brand communication.