Siemens at IFA Berlin 2013

The theme for Siemens Consumer Electronics at the Berlin IFA 2013 is “Siemens. The Future Moving In,” and over an area of 3,000 square meters, visitors can view new technical developments in the field of home appliances and gain an insight into the connected home of the future. Following the success of the show in 2012, Siemens are continuing to place their trust in the brand experience competence of SCHMIDHUBER and KMS BLACKSPACE.

The new stand re-uses the modular structure from the previous year, filled with new products and new content. Surprising installations and interactive exhibits bring technology to life and allow visitors to immerse themselves in real and virtual product worlds. The central themed element of the installation is a series of “Frames” that divide the stand into product areas and serve to draw attention to individual Highlight Products.

Please read more about the project here!

Concept and Architecture: SCHMIDHUBER
Concept, Communication and Media Display: KMS BLACKSPACE
General Contractor: SCHMIDHUBER
Fotos: Jörg Hempel, Aachen