Rosenbauer at Interschutz 2015

At this year’s Interschutz in Hanover, Rosenbauer are using a six-thousand-square-meter stand to present themselves as global players in fire fighting and disaster response technology. The SCHMIDHUBER brand space concept takes the image of a runway and uses it to present the new Panther in a setting that is both natural and impressive. An honor guard of fire trucks and product components flanks the runway and beckons visitors forward to meet two versions of the trade fair highlight face to face.

“Näher dran. Get in touch.” is the Rosenbauer slogan for this year’s trade fair, and SCHMIDHUBER have translated this key concept into a brand experience that allows visitors to directly encounter the exhibits, focusing on the technology’s capabilities in fire fighting and disaster response.

From 8 to 13 June 2015, the gates will once again be opening on the world’s most renowned exhibition for rescue workers, firefighters and related professionals – an unparalleled showcase of the latest equipment and innovative approaches to emergency rescue. Some 1,400 companies from 49 countries will be presenting their cutting-edge products and services in Hanover, Germany. The Rosenbauer stand is in Hall 27, Stand B58.