red dot: grand prix 2012 for Audi Ring IAA 2011

The brand pavilion Audi Ring at the International Motor Show 2011 received the sought-after red dot: grand prix 2012 in the category red dot award: communication design! Only 15 of the 6,823 entries set themselves apart as the best of their category, granting them the top individual award of the competition.

The Audi Ring convinced the international jury in June 2012 already and was awarded with the red dot: best of the best. It was not until the red dot gala on October 24, 2012 in Konzerthaus Berlin that the laureates of the grand prix were revealed.

Statement by the jury: »The Audi brand pavilion convinced the jury, because it was more than just a spectacular showcase. It is a combination of an exclusive design course and an authentic experience that involves the audience. Visitors have true experiences and get in touch with the brand. The overall concept of letting visitors experience the brand was thus successfully achieved.«

Read more about the Audi Ring at the IAA 2011 here!
Visit the red dot online exhibition here!