Red Dot: Best of the Best for Audi at IAA

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Audi's brand appearance at the IAA 2013 dazzles the international expert jury of the Red Dot Award: Communication Design 2014.

In one of the world’s largest and most renowned product competitions, SCHMIDHUBER proved its design excellence with its concept “Perspektivwechsel”. The work stood out from 7,096 entries and received the Red Dot: Best of the Best for highest quality and ground-breaking design.

With this award the project is automatically nominated for the Grand Prix, which is traditionally announced at the awards ceremony in October 2014.

Concept and architecture:
SCHMIDHUBER, München

Concept, communication and media content:
KMS BLACKSPACE, München