Putting People at the Center of the Digital Revolution

SCHMIDHUBER’s design for the Software AG stand at CeBIT 2016 does more than just illustrate and explain Digital Transformation – it makes it into a real, tangible experience, and offers insight into concrete solutions.

We make the invisible visible: an archetypal human being forms the center of a digital helix, the catalyst for the digital revolution. The question “Why?” is the focus of the exhibit, and the answers as to “How?” form a circle that leads visitors on a journey into the digital future.


CeBIT is the largest trade fair in the world for digital technology, and has taken place every spring in Hanover since 1986. Visit the Software AG stand from 14 to 18 March 2016 in Hall 4, Stand C 11.