Presentation at “Raumwelten:” NATION BRANDING

Designing the German EXPO pavillions in Shanghai and Milan: Which principles from spatial brand presentation can be brought across into these new challenges? This topic was discussed by Lennart Wiechell (SCHMIDHUBER), Peter Redlin (Milla & Partner) and August Keller (NÜSSLI) at the scenography platform RAUMWELTEN on 23 October 2014 in Ludwigsburg.

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