New Brandspace in the Audi Pavilion Wolfsburg

Audi has re-opened its brand pavilion in Auto City Wolfsburg with a remake of its permanent exhibition, which showcases Audi’s current technologies and innovations. A special highlight is an interactive ball, the „Audi Sphere“, which visitors use as a personal companion on their tour of the pavilion. As a key to the world of Audi, visitors can use it to activate content, thus deciding for themselves which information they wish to access. SCHMIDHUBER is responsible for the exhibition design and staging concept.

The Audi connect area, for instance, invites visitors to become exhibition designers, connecting with them in a literal sense. The visitor’s path through the exhibition and information activated by him/her is imaged in the exhibition space. So even when visiting it on several occasions, the exhibition is always new, as the combined interactions of all visitors constantly generate new experiences.

In its interplay of space and staged performance the new exhibition creates a holistic brand experience that integrates the visitor, brings the brand promise to life and connects brand and people.

Please read more about the project here!