Michael Ostertag at the ICONIC CONFERENCE 2017

How do we go about conveying attitudes and demeanour? How can we create genuine customer loyalty in a complex digital world? In the field of brand communication, brand experience has pretty much driven out the concept of brand identity. Using actual brand communication projects as examples, Michael Ostertag-Henning will address the question as to whether this is the right approach.

Please find more information here: http://www.iconic-architecture.com/iconic-conferences/2017.html