MCBW lectures: Real and virtual spaces in dialogue

How does architecture become a narrator of brand messages? What role does it occupy in the increasingly complex digital communications landscape?

In the lecture Susanne Schmidhuber explores how temporary architecture can contribute to exhibition design, scenography and the staging of events. Moreover, she will be present diverse typologies on how real and virtual spaces interact and expand into the digital world and networks.

The MCBW lectures complement the special exhibition MCBW moments - thinking spaces for design with challenging lecture series and well-known speakers. The lectures will take place at the Alte Kongresshalle Theresienhöhe 15 in Munich from April 21st to April 24th 2013. The lecture of Susanne Schmidhuber is scheduled on Saturday 23 February 2013 from 13:00 - 13:45.

Please read the program of the Munich Creative Business Week 2013 here!