MAN at IAA Commercial Vehicles 2012

Guided by the leitmotif "Efficiency around the World," MAN Group presents itself at the IAA with a new 9.000 square meter stand. The new brand architecture puts the brand, together with the customer, at the core.

The new brand architecture translates the efficiency concept into three dimensions. Three zones – Brand, Agora, and Product, are staggered in concentric order. One inner and one outer "Orbit", seven meters above the ground, define the stand in the upper spheres and ensure visibility from afar. The circle as the most efficient base shape not only ensures short distances but also connects the product groups on an equal footing with the stand center, the "brand zone."

IAA Commercial Vehicles takes place September 20–27, 2012, in Hannover.

Please read more about the project here!