Lamborghini at the Geneva Motor Show 2013

The clear monolithic design language, purist colors and materials create the perfect setting for the new Lamborghini Veneno.

The uncompromising design is followed through in the brand architecture down to the last detail. The radical incisions in the monolithic cuboid create sliced planes on the interior and juxtapose opposites, movement and concentration: the exterior is a changing media surface, the interior purist concrete – the dominating material and mirror of the brand.