Kaldewei at ISH: The Connected Bathroom

Visitors to the Kaldewei stand at ISH 2017 had the opportunity to experience “The Cloud” for themselves.

It’s a metaphor for connection and technical development, and it set the scene for the high-end bathroom fittings on display. In order to make the luxury of the Kaldewei product world tangible, the design incorporated visual, acoustic and digital elements into a seamless work of art. A light installation designed by Arik Levy set the mood, while a specially designed soundtrack acted as a background to everything that happened in the relaxing lounge. The Cloud also stands for cutting-edge technology, and visitors could use the free Kaldewei app as an interactive interface with exclusive access to the brand new products on display.