»Hightech meets Experience« - SONY auf der IFA 2014

Hightech meets Experience - with this promise President and CEO Kazuo Hirai positions the multimedia corporation as front-runner and innovative driving force behind the networked generation of tomorrow. Top quality, imaginativeness and authenticity, curiosity and excitement in exploring new technologies - the interaction of person with product – these central messages morph into tangible experiences at the IFA 2014. This event marks the third consecutive time that SONY has put its trust in SCHMIHDUBER's brand experience hands.

“Leading-edge technology and customer experience is SONY's brand commitment at this year's IFA. Technology is getting smaller, more intelligent, and applicable to people from all walks of life. This, in turn, gives the user space and time to let their imagination and inspiration run wild. It’s exactly this feeling that we have successfully transformed into the third dimension”, says Lennart Wiechell, Managing Partner at SCHMIDHUBER.

The Internationale Funkausstellung (IFA) is the leading global trade fair for consumer electronics and home appliances. It takes place from 5th to 10th September 2014 at the Berlin Expo Center City. SONY’s stand will be on display in Hall 20.

Read more about the project here!