Hager at the Light + Building 2014

Following a successful merger between the three well-established firms Hager, Berker and Elkom, the new firm, operating under the name Hager Vertriebsgesellschaft, have chosen the Light + Building 2014 trade fair in Frankfurt to present their fresh corporate identity. Efficient and intelligent use of energy is the primary focus of this family-owned business, based in the Saarland. SCHMIDHUBER have translated their corporate philosophy into an architectural space to present all three brands over an area of 2,000 square meters.

The heart of the trade fair installation is the Hager Innovation Forum. This is where product innovations from all three brands come together to demonstrate futuristic concepts for energy-efficient infrastructure. The Forum is both a communication platform and a think tank, where visitors are invited to join Hager in creating the networked building of the future.

“After 14 intensive and successful years of collaboration with Berker, we are now at the beginning of a new phase of brand communication for Hager. Light + Building 2014 marks the debut of a spatial presence that encompasses all three well-established brands under the same roof,” says Martin Wiedenmann, Associate Partner at SCHMIDHUBER.

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Light + Building is the largest trade fair for construction and lighting in the world, and takes place in Frankfurt every two years. The Hager Vertriebsgesllschaft stand is in Hall 8, Stand G90/H90 from 30 March to 4 April 2014.