Gold Winner: Ex Award honors the brand presentation of Software AG

The trade show from Software AG at CeBIT 2011 wins gold at the EX Award 2012 ! The stand architecture opens towards the center of the hall, forming an inviting forum with a two-storied, curved back building and a connected product island.

The central design element is the brand horizon which seems to levitate, moving slowly up and down. It gives way to views of the inside, merges into the facade, and becomes part of the building. Graphics, light effects, and 370 running meters of LED media display stage the company’s core competence “process optimization” into a spatial experience.

Please read more about the project here!!