Exiting Possibilities - Siemens Showroom Shanghai

SCHMIDHUBER and Siemens Home Appliances have enjoyed a long and fruitful history of collaboration, particularly in developing a trade fair architecture that’s a natural extension of the Siemens brand.

In 2016, SCHMIDHBER had the chance to build on this success by remodeling the Siemens Showroom in Shanghai. China is one of the most important countries in the world for Siemens Home Appliances, and the new showroom is an expression of that importance. The location is typical for Shanghai: urban and modern. As part of the project to reposition Siemens as a premium brand in the Chinese market, SCHMIDHUBER redesigned the façade of the building. ...read more here!