A Change of Perspective: Audi at the IAA 2013

On the main concourse of the Frankfurt Motor Show, Audi invites visitors to look at mobility from a new point of view: a “Hanging City” inspires fresh perspectives and allows visitors to encounter the varied demands on future mobility, as well as Audi’s innovative technical solutions.

This free-standing building with a floor space of 3,400 square meters looks, from the outside, like a starkly geometrical, floating cube. Inside, skyscrapers and entire districts grow downwards from the ceiling. Each district illustrates the characteristics of mobile, urban living.

Michael Ostertag-Henning, Managing Partner at SCHMIDHUBER: “The Audi Pavilion with its “Hanging City” is a walk-through story. Streets lead you through themes, and city squares are places for communication. The city has always been a place where people gather, where messages are created and distributed. This is why the “Hanging City” is a communicative space for Audi’s answers to the demands of individual urban mobility.”

This project was designed and created for AUDI AG by SCHMIDHUBER (concept and architecture) and KMS BLACKSPACE (concept, communication and media installations).

Please read more about the project here!