All Roads lead to Rome

Rome has played an important role in the history of innovation, and so is the ideal location to lay the foundations for the great deeds of the future.

Under the slogan “Together we can make history,” SCHMIDHUBER are sending the executive team of Software AG on a creative journey, as part of a worldwide kickoff event. To this end, the design element of the arrows that guide participants from their arrival in the hotel through to the following keynote address serves to make the slogan “Together on our way to the future” visual and tangible. The journey begins in a gallery of fantastic Roman inventions. Different exhibits and displays guide visitors to exchange ideas and find inspiration, and serve to mirror the integrative and interactive thinking behind the two-day event.