Adventure Trail - SONY at IFA Berlin 2019

Messestand SONY IFA 2019

The urban, youth lifestyle also makes its presence felt in the SONY stand design. Visitors can follow an adventure trail through a digital technology wonderland—a means for Sony to inspire and arouse the curiosity of its target audience.

Visitors are guided intuitively through the world of Sony—experiencing their breakthrough product range interactively. But key to the stand concept is the message that nothing happens in isolation. Wander onto an individual product area for cameras and you can expect to receive know-how on the image software contained in mobile phones—another product area altogether.