News 2015


Merry Chistmas

We wish you Happy Holidays and a successful start to the New Year.

GreenTec Awards: Vote now!

The Solar Trees at the German Pavilion at Expo Milano 2015 are among the TOP 10 projects of 2016’s GreenTec Awards!

Three DDC Awards!

At the awards ceremony in the Industrie- und Handelskammer Frankfurt the DDC - Deutscher Designer Club announced the winners of this year's competition GOOD DESIGN 16.

Audi at the Design Miami 2015: The future of mobility

This year, Audi’s presence at Design Miami is all about electrification, aerodynamics and renewables. In the shape of the Audi e-tron quattro concept Audi is presenting the future of electric mobility

Welcoming TRUMPF

Schmidhuber welcomes another new client to the family: the high-tech firm TRUMPF, worldwide market leaders for manufacturing solutions in the fields of machine tools, lasers and electronics!

We welcome Maria Galland!

For the internationally renowned institute and spa cosmetics brand, we are creating a completely new brand identity for the Beauty Fair 2016 in Munich.


Almost four years after SCHMIDHUBER won the tender, construction has begun on the Ningbo Urban Planning Center in China.


Audi brand space with the flexibility to be re-used at international events! Right now it is in Tokio!

Five in a row at FAMAB Awards 2015!

Our projects were honored with five top prizes at this year’s FAMAB Awards!

Triumphant finish for the German Pavilion in Milan!

After 184 days with around three million visitors the German Pavilion “Fields of Ideas” has issued a positive final assessment at the close of Expo Milano 2015.

German Design Award for Kaldewei

For its outstanding design, the trade fair stand for Kaldewei at the ISH 2015 in Frankfurt was awarded with a Special Mention!

Technology & Personality – Audi Dealer Meeting in BCN

How do you make advanced technology tangible? At the Audi dealer meeting in Barcelona, almost 4,000 sales partners from around the world will meet to discuss the future, and for two days they will experience Audi Technology and Personality.


The German Pavilion has won at the EXHIBITOR EXPO 2015 Award in the categories Best Activity, Best Pavilion and Honorable Mention.

Open House Lectures #04: Wolfgang Buttress

Fourth Open House Lectures on October 5th 2015 with a lecture by Wolfgang Buttress ‘UK Pavilion Milan Expo 2015'. Buttress discussed his studio practice and most recent works including the award winning UK Pavilion.

On your marks, get set, go!

SCHMIDHUBER competed in the B2RUN 2015.

Continental at the Frankfurt Motor Show 2015

»Connect yourself with the future of mobility« - Continental at the Frankfurt Motor Show 2015

Nicht einfach nur Autos

Nicht einfach nur Autos. Große Gefühle. Die kommende IAA zeigt deutlich, wie sehr sich die Autohersteller engagieren, um mehr Emotionen zu erzeugen.

“the power of four” - Audi at the Frankfurt Motor Show 2015

Audi’s exhibition at the 2015 Frankfurt Motor Show is raising the bar for innovative live communication: “the power of four.”

SCHMIDHUBER is the Number 1 Creative Agency !

The results of the Creative Ranking from W&V and Horizont are in: Once again SCHMIDHUBER are number one and claim the top place for the third year in a row in the categories “Spatial Communication” and “Live Communication.”

Welcoming OSRAM

Once again, SCHMIDHUBER can celebrate winning a fascinating tender, and we extend a warm welcome to our new client OSRAM!

Audi at the Frankfurt Motor Show

Get ready for the next big thing! Audi at the Frankfurt Motor Show 2015.

7.500 sqm Brand Experience for Sony and Siemens

SCHMIDHUBER have delivered their signature well-balanced mix of architecture, brand communication and product presentation at this year’s IFA in Berlin for two of the top players in the industry: Siemens home appliances and Sony!

Two red dot awards!

This year again, two of our projects received a red dot award: The German Pavilion at Expo Milano 2015 and the trade fair design for Audi at the Paris Motor Show 2014

ICONIC AWARDS: Best of the Best for Kaldewei!

The brand appearance for Kaldewei at the ISH 2015 is honored with a best of the best award! After a successful launch in 2013, the German Design Council organizes for the third time the Iconic Awards.

Shopping 3.0: Retail Concept - “hausgeräte & friends"

“hausgeräte & friends” – that’s the name of the innovative new brand shop that opens today in the premium “Hohe Bleichen” area in Hamburg, displaying a range of selected products from the famous retail experts Buddenhagen.

Presenting Kaldewei at ICONIC CONFERENCES

As part of the ICONIC CONFERENCES event, hosted by the German Design Council, Susanne Schmidhuber and Christian Spieker, Head of the Kaldewei Competence Center in Ahlen, will present the stand at the ISH 2015.

Rosenbauer at Interschutz 2015

At this year’s Interschutz in Hanover, Rosenbauer are using a six-thousand-square-meter stand to present themselves as global players in fire fighting and disaster response technology.

Bronze for Audi Paris at the ADC 2015!

At the 51th ADC Awards show, the jury awarded the Bronze Nail for Spatial Communication Craft to the Audi stand at the Paris Motor Show 2014!

Audi at the Wörthersee Reunion 2015

Audi at the Wörthersee Reunion 2015! At the legendary reunion, 4 days are given over to anything and everything to do with gasoline and horsepower.

Grand opening of the German Pavilion in Milan!

The opening of the German Pavilion “Fields of Ideas” was celebrated today at the Expo 2015 in Milan. This occasion was marked with the symbolic ribbon cutting at the building entrance.

Lecture on the German Pavilion at MADE Expo

Lennart Wiechell explains the structural and technical aspects of the German pavilion with a particular focus on the OPV modules used in the “Solar Trees”.

Digital Campus - Software AG at CeBIT 2015

“Stand out in the Digital World” - Software AG are using their stand at this year’s CeBIT to focus attention on their new “Digital Business Platform.”

Consummate Design: Kaldewei at the ISH 2015

Kaldewei are using the largest trade fair stand in the company’s history to underline their position as the world’s leading provider of premium enameled steel bathroom fittings.

“Pure Freude an Wasser” – GROHE at the ISH 2015

SCHMIDHUBER have created an impressive installation at the Frankfurt trade fair to best present the wide range of products on offer as well as new developments on display for the very first time.

Audi R8 FLASH at the Geneva International Motor Show

Iconography in Brand Space: SCHMIDHUBER have created the stage for Audi’s R8 world premiere at the Geneva International Motor Show.

We are Gold Winners at the iF DESIGN AWARD 2015!

This year, the high-profile international iF jury assessed some 5,000 entries in order to determine the winners in the iF DESIGN AWARD 2015.

The Audi Ultrastore in Bikini Berlin

»Shop different« - Bikini Berlin is a shopping mall with a difference. This so-called concept mall is designed to provide novel shopping experiences for the urban society of the future.

Press conference on the show for the German Pavilion

On January 27, members of the press had the opportunity to peek behind the scenes months before the start of the Expo, at a sneak preview of the interactive show for the German Pavilion!

Designlines award Constructa SILVER!

Designlines have chosen the medal winners in the categories best product, best stand, best newcomer and best discovery at the Cologne kitchen trade fair LivingKitchen 2015.

Siemens at »LivingKitchen 2015«

Siemens-Electrogeräte presents its innovative heating, cooling and dishwashing products at »LivingKitchen«.

SCHMIDHUBER Take 1st Place in the Creative Ranking!

The results are in for the Creative Rankings from W&V and HORIZONT: SCHIDHUBER have taken 1st place in the category Spatial Communication and Live Communication!

BAU 2015: “iconic skin” from seele

SCHMIDHUBER have designed the firm seele’s brand presentation at the construction industry trade fair BAU 2015. The main focus at the seele stand is on the innovative new product “iconic skin”.

Constructa at the LivingKitchen 2015

SCHMIDHUBER have designed a new brand presence for Constructa, at the LivingKitchen in Cologne. The LivingKitchen is the international kitchen event at the imm cologne.

GROHE at the LivingKitchen 2015

“The Pure Joy of Water” – that’s GROHE’s slogan at the LivingKitchen in Cologne.

SONY at the CES Las Vegas

Following on from their hugely successful appearance at the IFA 2014 in Berlin, Japanese multimedia giant SONY are once again presenting themselves in Las Vegas as drivers of innovation for the connected generation.