News 2014


Michael Ostertag at the ADC Design Seminar 2014

Michael Ostertag lifted the lid on the power of well-built brands at this year’s ADC Design Seminar in Hamburg.

From Brand Message to Sculpture: FI-Forum 2014

“Networking” – this is the motto for the FI-Forum 2014 in Frankfurt, where Finanz Informatik, the IT service provider for Sparkasse Bank and its affiliates, will play host to visitors from across the industry.

First Milestone Reached – Structural Work Finished!

On 14 November 2014, an intimate ceremony was held to celebrate the completion of structural work on the German Pavilion “Fields of Ideas” at the Expo Milano 2015.

Two Golds and One Bronze at the FAMAB Award!

Our projects were honored with three top prizes at this year’s FAMAB Awards!

Presentation at “Raumwelten:” NATION BRANDING

Designing the German EXPO pavillions in Shanghai and Milan: Which principles from spatial brand presentation can be brought across into these new challenges?

2 Awards at The German Interior Architecture Prize 2014

We are delighted that our trade fair design for Kaldewei at the ISH 2013 and the design for the Audi exclusive lounge at the Geneva Autosalon in 2012 have been recognised with awards!

Online: The Website for the German Pavilion

The German Pavilion at the EXPO Milan 2015 now has its own website!

Digital Design or Analog Creation?

As part of the vlow! Conference, Susanne Schmidhuber presented Strategies and Methods for Developing Projects between Communication Design and Architecture.

Innovation Lecture at HS Mainz

As part of the SCHMIDHUBER Academy program, we have established intensive links with the School of Design at the University of Applied Sciences, Mainz.

Won-over: Automotive Brand Contest 2014!

For its outstanding design, Audi's brand showcase at the International Motor Show 2013 in Frankfurt has been awarded Best of the Best! The Audi quattro Bar in St. Moritz was also honoured with the Winner prize!

Dynamic of Balance – Audi at Mondial de l’Automobile Paris

Audi had a powerful, progressive presence at the 2014 Mondial de l’Automobile in Paris. The space and communication concept Dynamic of Balance presents two independent strengths in perfect balance with each other.

»Hightech meets Experience« - SONY auf der IFA 2014

Hightech meets Experience - with this promise President and CEO Kazuo Hirai positions the multimedia corporation as front-runner and innovative driving force behind the networked generation of tomorrow.

EXPO exhibition and presentation in Dusseldorf

You are cordially invited to join us at this themed evening on Wednesday, 24 September 2014 in the “Haus der Architekten” in Dusseldorf.

Audi at the MIAS 2014 in Moscow

Two years after the launch of their flexible, modular trade fair concept from SCHMIDHUBER, Audi are back at the MIAS 2014 to present themselves once more to the Russian public.

Red Dot: Best of the Best for Audi at IAA

Audi's brand appearance at the IAA 2013 dazzles the international expert jury of the Red Dot Award: Communication Design 2014.

Audi at the World Ducati Week in Misano

Shimmering asphalt and pure passion are on show on the racetrack at the Misano World Circuit. For three days, everything here is designed to get motorbike fans’ hearts beating faster – it’s World Ducati Week!

ICONIC AWARDS: Best of the Best for Audi IAA 2013!

The brand appearance for Audi at the IAA 2013 is honored again with a best of the best award!

SCHMIDHUBER collect the 200th award!

When the Audi quattro Bar in St. Moritz was chosen as the red dot best of the best, we collected our 200th award!

Solartrees bring energy into the German pavilion

For the German pavilion at the 2015 world exhibition in Milan, new ground is being broken with the integration of photovoltaics in architecture.

A Successful Tender: Parador!

Following a thrilling tender process, we can now welcome our newest clients Parador.

Welcome to the PIT LANE - Audi at the Auto News Wörthersee

The lake is calling you to join the Auto News Wörthersee! This May marked the thirty-third year in a row that the small town of Reifnitz on the south bank of Wörthersee in the south of Aus

Welcoming Rosenbauer!

Once again, SCHMIDHUBER can celebrate winning a fascinating tender process, and we extend a warm welcome to our new client Rosenbauer.

Gold and Silver at the ADC 2014!

The star-studded jury at the largest and most famous creative awards competition in the German-speaking world have made their decision!

Gold Medal for SK Planet‘s Media Flower

The interactive brand installation Media Flower built for the Korean company SK Planet has been awarded the Golden Award of Montreux!


The SCHMIDHUBER Open House Lectures is going into the third round on Thursday, May 22th 2014!

THE TWINS at the Auto China 2014 in Beijing

Audi are making a physical, powerful impact at the Auto China 2014, using an area of 2,100 m2 to present their vision of the future to the visiting public.

2nd PRIZE at the AIT Award: Audi IAA 2013

A Change of Perspective - Audi's brand appearance at the IAA 2013 dazzles an international jury and is voted winner of this year's AIT Award!

Expo 2015 Milan: groundbreaking ceremony

Construction work began earlier today on the German Pavilion for Expo Milano 2015. This means that the Federal Republic of Germany is the first participant country to commence construction work on the EXPO grounds

Hager at the Light + Building 2014

SCHMIDHUBER unveil a new market orientation for Hager at the Light + Building 2014 in Frankfurt.

CORNEA TI - morphing light to space

SCHMIDHUBER are supporting a light installation project by the University of Applied Sciences in Mainz, providing workshop support and expertise in the fields of parametric design strategy, materials and digital fabrication.

Here's to two more years: Siemens pitch victory!

We are very proud of retaining this account - which saw us pitching in a multi-staged process - especially as the good news comes this month.

Best of the Best in the Red Dot Award 2014!

The Audi quattro Bar in St. Moritz won over the 40-member expert jury for the Red Dot Award: Product Design 2014. In one of the world’s largest and most renowned product competitions, the company proved its design excellence with its interior design.

Software AG’s new Brand Identity at the CeBIT 2014

SCHMIDBUBER have developed the communication concept On the Road to the Digital Enterprise to translate this progressive attitude into a physical location, to turn the slogan into an experience.

Lamborghini at the Geneva Motor Show 2014

Designing the Lamborghini brand in three dimensions means mastering the art of omission.

SCHMIDHUBER secures 2 seats on the ADC jury 2014!

Susanne Schmidhuber and Michael Ostertag-Henning were appointed to judge the categories of Spatial Communication and Spatial Communication Craft.

Braas at ROOF + TIMBER Cologne

At the top class meeting of the international roofing and carpentry trades Braas presents its complete range of products under one elongated roof which works as a walk-in exhibit.

HERO MotoCorp at the Auto EXPO in India

This trade fair presence was developed and executed in collaboration with the Indian media agency Percept Limited.

Three Prizes at the iF Awards 2014!

Three Prizes at the iF communication design award 2014 für SCHMIDHUBER!

Management Changes at SCHMIDHUBER

As of January 1 2014, Jürgen Starr is Managing Partner at SCHMIDHUBER, the Munich design agency for creative brand installations, and will head the Department of Finance and Controlling.