Lissi Laschet – SCHMIDHUBER

Brand Experience World

HAIX Brand Experience World in Mainburg

In spring 2019, HAIX celebrated the opening of its new world of experience in Mainburg with a spectacular production. On more than 1,000 square meters, the new flagship store – HAIX World – combines sales areas with a world of experience, functional products with brand cult and traditional craftsmanship with high-tech manufacturing.

Identification
with the brand

In Mainburg, Xaver Haimerl once added the X of his first name to the first three letters of his surname and started producing HAIX shoes. Due to our 360° experience concept, buying shoes here has become an experience.

TBD……….Spitzentechnologie und Kundenerlebnis ist das SONY Markenversprechen. Die Technik wird kleiner, brillanter, einsetzbar in jeder Lebenslage. Das gibt dem Nutzer wieder Raum und Zeit für Phantasie und Inspiration. Genau dieses Gefühl haben wir auf der IFA erfolgreich in die dritte Dimension gebracht.

Lennart Wiechell | Managing Partner bei SCHMIDHUBER

HAIX World

In the HAIX World you can try on the complete priduct range and spent your leisure time in spacious sales rooms. In addition to the products, information on the development of shoe production from its beginnings to the present day is displayed in the adjoining museum area.

Insight into
production

HAIX World is directly connected to the production in Mainburg. Visitors can take a look inside the factory through two panorama windows. A virtual tour also takes visitors through the factory in Croatia.

Photos © Otto Schlemmer, business photographer

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SCHMIDHUBER Mentorship

Mentorship

Individual Support and Leadership

Every phase of life brings its own special set of challenges – whether in private or at work. In order to maintain a healthy balance between living and working, our SCHMIDHUBER mentors build close relationships with their team members.

We know about the similarities but also about the differences that come together in our agency. We are diverse and take advantage of that. We achieve this by recognising the abilities of the individuals, defining wishes and goals and promoting developments. All for individual and joint success.

Lennart Wiechell | Partner at SCHMIDHUBER

Individuality together.

The SCHMIDHUBER door is always open. We don’t just share an office – we share a commitment to caring for and motivating each other. For us it’s not just about success. It’s about being happy, too.

Great
to have
you here.

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+49 89 157997-0
or email us:
info@schmidhuber.de

SCHMIDHUBER Life

The SCHMIDHUBER
Spirit

Agency Life in Gern

“Work hard Play hard” is not just a phrase for us – it’s our whole office and after work attitude!

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Great
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Call us:
+49 89 157997-0
or email us:
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SCHMIDHUBER Workflow

Curious. Passionate.
Result-oriented.

Discover, Dimension, Design, Deliver

We offer talented, fearless and enthusiastic personalities a platform for development. In our team, everyone works together to the same end: to create an exceptional brand presence for our clients. And they do it across disciplines, in an environment where freedom, excitement and conviction breeds authenticity. It’s the foundation for our never-ending quest for perfection. And it’s not only our long-term clients who value this philosophy – many of our team members have been on this journey with us for years too.

Structuring Creativity

Discover, Dimension, Design, Deliver – our 4 Ds describe the process from the development of first ideas through to the final execution of a project. When design and communication are seen as one, nothing more is needed. This is fast track to perfect brand communication.

Interdisciplinary
Brand Management

Individual promotion and targeted educational offers for all ensure that employees are satisfied and that customers receive optimal results.

Two Companys
One Solution

In response to our clients’ needs and market challenges, we‘ve come up with the perfect solution: One agency with a dual-company approach. So now – no matter who you are or what your project is – we can deliver twofold. With SCHMIDHUBER Brand Experience we offer innovative design solutions in all things spatial communication – digital and analog. While our clients on the SCHMIDHUBER Integrated Services side benefit from 360 support.

Great
to have
you here.

Call us:
+49 89 157997-0
or email us:
info@schmidhuber.de

Meet Timm

Talk with
Timm Wilks

Why is it more important than ever to get to the heart of the content?

First of all, progress opens up many new possibilities: through innovation, products and experiences become simpler, faster and more intuitive. We can also notice this in the dissemination of information, which is also becoming faster, more understandable and more democratic.

Back in 1979, the Buggles sang “Video killed the Radio Star.” Today, it would be “Social Media killed the Television Star.”

Timm Wilks | Creative Director & Partner at SCHMIDHUBER

At the same time, traditional functions and media do not simply disappear: as early as 1979, the Buggles sang: “Video killed the Radio Star”. Today we would have to say “Social Media killed the Television Star”.

In retrospect, of course, we also know that this is not true – apart from a transitional phase, perhaps. Real stars know which media they use and how they have to communicate there. Otherwise they wouldn’t be stars.

But it shows the complexity that is increasingly emerging: each new medium complements the previous ones and does not displace them. The communication channels are becoming more multifaceted and the target groups can be addressed more diversely. Products and content are also becoming more complex and in need of explanation. Globally, this means that a flood of information is hitting the user.

What is the role of the brand in this change?

The brand must be an opinion leader. This means that it transfers the relevant technologies into a product, shapes the future at the key points of innovation and, last but not least, decisively shapes new paradigms, such as user guidance in UX/UI design.

That’s a big task!

Yes – and simplicity plays a major role in all these tasks: not only in the technology which is hidden in the background, but also in the handling of this technology. The user must be able to intervene in the technology at the most relevant functions – the complexity must migrate into the system.

What is the role of SCHMIDHUBER in this change?

The approach of transferring complexities into the system also reflects a crucial role in communication: we have to find the most relevant messages, convey them simply and at the same time design them in such a way that the system behind them is intuitively understood.

In the end, it is up to the user to decide whether they want to delve deeper into the content at the respective points or whether they have already understood everything in the core message. The latter is, of course, the most desirable.

Can you give us an example?

Turn your data into time! Of course, at Schmidhuber we work in space. But a good brand experience starts with simple messages:

For our client Software AG, for example, we launched the “Turn your data into business” campaign. As one of the leading providers of business platforms (e.g. IoT, integration, API management) it was important to focus on the B2B sector.

On the one hand, there is a powerful software with many features that offers new possibilities for product development – and on the other hand, decision-makers with a quick grasp who want to understand its benefits.

We did justice to this dialectic with our claim on all channels: with a simple adaptation of the claim, we were able to address every target group on every channel without losing focus. Facebook, Twitter, YouTube, LinkedIn – and even in space.

That’s the perfect keyword: how does Schmidhuber show communication in space?

This can be summed up simply: we transform messages into a unique experience!

The technology we use in order to create this experience depends on the message. Whether it’s an interactive exhibit, an app, graphics, a show or scenography – every means is subordinate to the message.

As Andrea already describes in her article “The Material is the Message” – derived from Marshall McLuhan’s “The Medium is the Message”: If the medium carries the message, it is easier for the user to understand it intuitively and authentically.

One single touch tells the user more, than a thousand words.

Timm Wilks | Creative Director & Partner bei SCHMIDHUBER

Also with regard to technology: it is already the message, the interaction serves to understand the message. And if the right animations, texts and images are integrated, the staging speaks more than a thousand words.

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Elementor #20857

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Innovative design concept and interactive event experience Under the slogan “Progress you can feel,” Audi’s latest product innovations take center stage. Visitors are treated to

Welcome to an inspiring Brand Experience

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Great
to have
you here.

Call us:
+49 89 157997-0
or email us:
info@schmidhuber.de

Olympic Brand Pavilion

Olympic brand pavilion

Procter & Gamble

The global consumer goods company Procter & Gamble have been a Sponsoring Partner of the International Olympic Committee (IOC) since 2012. For the XXII Olympic Winter Games in the Russian city of Sochi, SCHMIDHUBER have designed and built a temporary sponsor pavilion with restaurants and a TV broadcast studio, in a central location in the Olympic Park.

“The P&G Family Home is a place of relaxation, concentration and exchange for athletes and their families. At the same time, though, it’s a brand space, connecting people to product—one that demonstrates the value that corporate architecture brings to international brand communication.”

Lennart Wiechell | Managing Partner at SCHMIDHUBER

Relax zone for the athletes

Athletes usually only reach the top of their discipline with the support and understanding of their parents, and so the P&G Family Home offers a haven for athletes of all nationalities to spend time with their families. In the breaks between events, they can get to know the full range of Procter & Gamble products here, and recharge their batteries, literally: exhibits include a Duracell charging station, a Pantene beauty salon, a Tide cleaning service, a Gillette barber and an Oral-B dental chillout area.

Family Village

The P&G Family Home consists of a number of individual modules, connected by a central axis, and so has a simple and yet flexible layout. The pre-fabricated wood elements of the abstract pitched-roof design allow for simple construction and disassembly as well at easy transport. The modular construction is also well suited for repeated re-use. Individual structures can be built together to make an interconnected village, or used separately as a stand-alone module.

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Liftoff with new branddesign

Framing Trends

New brand mission statement for DOMOTEX

The traditional trade fair DOMOTEX is not only the industry meeting place for floor coverings, it is also an important source of inspiration for the staging of surfaces. This quality is the essence of the trade fair and should characterize the appearance of DOMOTEX more strongly in the future.

In 2018, we were commissioned to develop a complete new orientation and establish it for the next three years. This is how the FRAMING TRENDS concept came into being – a center for innovations and trends that can be revisited every year.

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The boundaries are always moving. These days the focus isn’t on products, but on the range of possibilities they represent. Trade fairs must drive these trends forward—bringing together experts from the industry and qualified know how. And this is exactly why the “Framing Trends” area in Hall 9 was created.

Andreas Kienle | Partner at SCHMIDHUBER

Unique Universe

Since then, a guiding theme has been defined every year, which determines communication at all levels and makes it tangible. Derived from the megatrend “individualization”, the central theme in 2018 was UNIQUE YOUNIVERSE – the opportunity to create a distinctive, personal ambience with unique pieces.

The interactive presentation of art and creativity particularly characterizes the fair: exhibitors, designers, universities and students as well as artists design their creative ideas on the current theme in 21 frames every year. The installations are as artistic as they are playful or even didactically rational.

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Create 'n' Connect

For the second year, we are taking up one of the latest trend topics: Connectivity. Everyone is talking about it and it is probably one of the most powerful megatrends of our time. Digital communication technologies are fundamentally changing our lives and giving rise to new lifestyles and behavior patterns.

In 2019, under the central theme CREATE ‘N’ CONNECT, the significance of this development for the flooring industry was demonstrated.

Atmysphere

Derived from the “health” megatrend, the new ATMYSPHERE theme in 2020 was focused on all those properties of flooring that contribute to well-being as well as naturalness and sustainability.

The presentation of environmentally friendly materials and manufacturing processes as well as sustainable products shows the rich design possibilities for improving the quality of life and room atmospheres.

Corporate Design

An image composition consisting of the graphic “frame”, an emotional, inspiring image motif and the title communicates the current key theme as a key visual on title pages, posters, advertisements and interfaces.

FRAMING TRENDS also determines the visual appearance in the third dimension: a catchy frame that loosely embraces the individual with an open side. Unmistakable by the color accents and the conciseness of the title-giving trend topic the visual communication creates attention for the DOMOTEX and establishes the mark as trend organ.

Weitere
Projekte

Projekte, Inhalte und Themen, die sie auch interessieren könnten:

Offene
Fragen?

Ruf uns an:
+49 89 157997-0
Oder schreib uns:
info@schmidhuber.de

Brand Experience World

Identificationwith the brand

Lennart Wiechell | Managing Partner bei SCHMIDHUBER

HAIX World

Insight into production

Photos © Otto Schlemmer, business photographer

Weitere Projekte

Offene Fragen?

Mentorship

Lennart Wiechell | Partner at SCHMIDHUBER

Individuality together.

Great to have you here.

The SCHMIDHUBER Spirit

Great to have you here.

Curious. Passionate. Result-oriented.

Structuring Creativity

Interdisciplinary Brand Management

Two Companys One Solution

Great to have you here.

Talk withTimm Wilks

Timm Wilks | Creative Director & Partner at SCHMIDHUBER

Timm Wilks | Creative Director & Partner bei SCHMIDHUBER

Weitere Projekte

Great to have you here.

Olympic brand pavilion

Lennart Wiechell | Managing Partner at SCHMIDHUBER

Relax zone for the athletes

Family Village

Photos © jahreiss . Kommunikation und Film

Weitere Projekte

Offene Fragen?

Framing Trends

Andreas Kienle | Partner at SCHMIDHUBER

Unique Universe

Create 'n' Connect

Atmysphere

Corporate Design

Photos© Olaf Becker, Becker/Lacour, München/Frankfurt

Weitere Projekte

Offene Fragen?

Corporate & Brand

Experience

Interactive & Virtual Brand Experiences Space Design Corporate Design Interior Identity Architecture Lounges & Hospitality Areas Purpose & Sustainability Programs Visual & Verbal Identity

Identification
with the brand

Insight into
production

Weitere
Projekte

Offene
Fragen?

Great
to have
you here.

The SCHMIDHUBER
Spirit

Great
to have
you here.

Curious. Passionate.
Result-oriented.

Interdisciplinary
Brand Management

Two Companys
One Solution

Great
to have
you here.

Talk with
Timm Wilks

Weitere
Projekte

Great
to have
you here.

Weitere
Projekte

Offene
Fragen?

Weitere
Projekte

Offene
Fragen?