WORKshop issue 06/2012

Audi has re-opened its brand pavilion in Auto City Wolfsburg with a remake of ist permanent exhibition space, which showcases Audi’s current technologies and innovations. A special highlight, developed by Schmidhuber + Partner who has developed creative spatial brand staging for over 25 years, is an interactive ball, the ‘Audi Sphere’, which visitors use as a personal companion on their tour of the pavilion. As a key to the world of Audi, visitors can use it to activate content, thus deciding for themselves which information they wish to access. (...)

issue 06/2012
Choi's Gallery, United States
Seite 150-153
Audi Brand Pavilion Wolfsburg 2012
ISBN-10 1611750229