TEMPORARY architecture, BRAUN

"Dynamic, beauty and power melded into one architectural icon - a perfect symbol for a great car brand!", so berichtet der BRAUN Verlag über den Audi Ring auf der IAA 2011 in Frankfurt.

"(...) The architecture is characterized by owing forms, curved lines, and surprising transitions, incorporating façade contours, entrances, and passages into an overall concept. Together with the multi-media displays and interactive exhibits, they render the core brand message “Vorsprung durch Technik” (technological edge) and the future-oriented positioning of Audi into a sensual experience. (...)"

TEMPORARY architecture, BRAUN
by Lisa Baker
Audi Ring - Audi Brand Pavilion
Seite 138 -143
ISBN 978-3-03768-169-5