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Enjoy Exhibition Design

Trade Fair Stand Grohe AG - "Enjoy Water" is the title of Grohe's brand and product presentation over 1200sqm at the ISH 2011, building on an intricate interplay between design, technology, quality, and - most centrally - sustainability. The challenge was not only to present 350 novel products, but also to unite the individual areas bath, shower, sanitary systems, kitchen, as weil as the first-ever presentation of Grohe SPA under one roof worldwide. (...)

Trade Fair Stand Kaldewei - From the outside, it is a rather reserved white accentuated by special lighting, 8.5m of wavy cuboid; inside, a sensual dive into a premium geometries floating apparently weightlessly above experience all about the bathroom. This is how the centrally located lounge area. The work of Kaldewei is presenting their products and style art turns into a simple and clear message: The ranges at the ISH in Frankfurt over 550sqm bathroom is much more than a functional room - Vertical and horizontal cuts into the structure reveal the secret of the building, granting insights – like into the inside of an agate module. (...)

Trade Fair Stand Software AG
"Business Process Excellence" is the message of the 800 sqm Software AG presence at CeBIT '2011. The same "Business Process Excellence" message is conveyed by the brand architects Schmidhuber+Partner on the Software AG stand at CeBIT '2011 over 800 sqm. The new stand position in the power rectangle of Microsoft, Telekom, and SAP accounts for a more dynamic form language. The stand architecture opens towards the center of the hall, forming an inviting forum with a twostoried, curved back building and a connected product island. It holds large visitor streams, and also conveys strong presence and effect into the hall.

Trade Fair Stand Software AG - "Business Process Excellence" is the message of the 800 sqm Software AG presence at CeBIT '2011. The same "Business Process Excellence" message is conveyed by the brand architects Schmidhuber+Partner on the Software AG stand at CeBIT '2011 over 800 sqm. The new stand position in the power rectangle of Microsoft, Telekom, and SAP accounts for a more dynamic form language. (...)