POWERSHOP 2, FRAME

A 350 qm space in the entrance hall of Grohe’s headquarters in Düsseldorf houses a Grohe Store, which was designed for the German manufacturer of quality bath and kitchen appliances by Schmidhuber + Partner. The virtual product worlds found on Grohe’s website these called ‘ Grohe Cubes’ have become reality in this clearly structured , glass wlalled shop, which invites visitors to experience the four distinctively styled realms within four tangible white cubes Forming the ceiling and windowside of the cubes are graphic images printed on textile, which evoke and enhance the appropriate ambience for each of the four sections. (...)

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